The Danish design studio HAY and the creative duo Muller Van Severen teamed up to develop HAY’s new furniture collection. Apartamento Studios, CANADA and the directors’ firm MANSON partnered with us to create its launch campaign.

Alongside MANSON, we decided to integrate these minimalist, crafted 2D animations into the live-action footage to assist the research process before obtaining the final design. Placing the illustrations over the objects, we aimed to convey the intellectual and creative evolution from sketch elaboration to furniture creation.