The agency M51 contacted us to create the latest Orbyn campaign, the first universal fintech for alternative financial products addressed to organisations and investors.

“Alternative at 40” is a project that aims to bring Orbyn closer to its target: adults who are financially stable but are free-spirited, removed from traditional financial instruments.

 

  • Animation
  • Graphics

 

 

 

We’ve tried to keep the essence of Orbyn by adopting a fresh language through the use of collage. We addressed the target directly this way, highlighting the brand’s innovative and entrepreneurial identity using a variety of shapes and infographics, reinforced by brighter and more vivid colours than typically used by this type of brand.

 

 

 

  • TitleAlternative Minds
  • Production CompanyORBYN
  • Agency.M51
  • Creative StudioBLISS
  • Executive ProducerMaria Soler Chopo
  • Production CoordinatorsLorena Rodríguez
  • Art Director & Lead AnimatorKote García
  • Designers & IllustratorsArantxa Gil, Lydia Monterde
  • AudioXevi Estudi