The agency M51 contacted us to create the latest Orbyn campaign, the first universal fintech for alternative financial products addressed to organisations and investors.

“Alternative at 40” is a project that aims to bring Orbyn closer to its target: adults who are financially stable but are free-spirited, removed from traditional financial instruments.

 

  • Animation
  • Graphics

 

 

 

We’ve tried to keep the essence of Orbyn by adopting a fresh language through the use of collage. We addressed the target directly this way, highlighting the brand’s innovative and entrepreneurial identity using a variety of shapes and infographics, reinforced by brighter and more vivid colours than typically used by this type of brand.

 

 

 

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